*Milo & Mila is a fictional company that I created solely for the purpose of this design portfolio*
As a health-conscious and loving pet owner, there seems to be a lack of high-quality pet food brands that meet similar dog parents' needs. Many of us would like to buy dog food from a company that uses ethically sourced, clean ingredients while still meeting vet recommended nutrition requirements.
Milo & Mila is a dog food company that strives to provide a complete and balanced diet, using only 100% traceable and clean ingredients. I designed the packaging to reflect the brand's authenticity, uniqueness, eco-awareness and transparency. The logo is meant to evoke a homelike feeling, friendliness and authenticity. Dogs can't advocate for themselves as much as their owners can. So, I choose to place a chef's hat on the dog to playfully suggest that the dog would have made the same decision as the owner when choosing Milo & Mila's food.
Package Design
Logo Design
Moodboard
Logo and Package Design Process
Research
Research the brand and its target audience, then create a moodboard.
Branding Basics
Draft logos, choose or create brand fonts, create brand color palette, then finalize brand logos (usually there are multiple versions).
Package Design
Draft layouts for package design, create any specific icons or symbols to be used, then finalize package designs and create product mockup images.