*Aurelia Organic Skincare is a non-existent company that I created solely for the purpose of this design portfolio. I made all of the brand information below with the help of AI, in order to recreate a realistic design process and provide backstory on the designs.*
Aurelia
[aw-REH-lee-uh] noun
A feminine name of Latin origin that means “the golden one”. It comes from the Latin family name Aurelius, which is derived from the word aureus meaning “golden”.
Brand Story
Aurelia was born from the belief that luxury skincare should be as effective as it is indulgent. Our founders, passionate about clean beauty and premium experiences, sought to create a brand that embodies the best of both worlds. With a focus on high-quality, ethically sourced ingredients and a dedication to sustainability, Aurelia offers a refined approach to skincare that enhances natural beauty.
Mission
Aurelia Organic Skincare is committed to elevating skincare with products that combine luxury, purity, and effectiveness. Our mission is to help individuals achieve a luminous, healthy complexion using clean, high-quality ingredients that are as gentle as they are effective.
Target Audience
Demographic: Professionals and luxury seekers 25-45, health-conscious, eco-aware, middle to upper-middle-class income, living in metropolitan areas
Psychographic: Values premium experiences, prefers high-end products, cares about ingredients’ origins, and seeks to maintain a polished appearance
Brand Identity
Values: Quality, sustainability, transparency, elegance
Personality: Authentic, eco-conscious, pure, nurturing, luxurious, sophisticated
Product Range
Core Products: A line of lustrous serums, rich moisturizers, illuminating face oils, and silk-like cleansers
Hero Product: An luminous serum that instantly brightens and smooths the skin, giving it a soft, radiant glow
Logo & packaging
Web design
Social media design
Full Branding Design Process
Research
Research the brand and its target audience, find inspiration.
Branding Basics
Draft logos, choose or create brand fonts, create brand color palette, finalize brand logos (usually there are multiple versions), then create a brand style guide.
Package Design
Draft layouts for package design, create any specific icons or symbols to be used, then finalize package designs and create product mockup images.
Website Layout
Acquire brand images, draft website layout, then finalize website layout and create mockup website images.
Social Media Templates
draft social media templates, then finalize social media templates and create social media mockup images.